Privacy Policy | Traction Tactics

1. Who we are

Traction Tactics Limited is registered with the ICO and our registration number is ZC108342.

Traction Tactics ("we", "us", "our") operates the website traction-tactics.com. We are committed to protecting your privacy and handling your personal data transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact: hello@tractiontactics.com

2. What data we collect

We may collect the following personal data:

Contact information, name, email address, and any message you send via our contact or consultation forms.
Usage data, pages visited, time spent, referral source, browser type, device, and IP address (anonymised where possible).
Cookie data, see Section 6 below for full details on cookies.

We do not collect sensitive personal data (e.g. health, political opinions, biometric data).

3. How we use your data

We process your data for the following purposes:

To respond to your enquiries and provide the services you request.
To improve our website, content, and user experience.
To analyse website traffic and trends (via anonymised analytics).
To comply with legal obligations.

Legal basis for processing

Consent, when you submit a contact form or accept cookies.
Legitimate interest, to improve our services and website performance.
Legal obligation, where we are required to retain data by law.

4. Data sharing

We do not sell, rent, or trade your personal data. We may share data with trusted third-party service providers who assist in operating our website (e.g. hosting, analytics), subject to appropriate data processing agreements. These providers are:

Website hosting providers (servers located in the EU/UK).
Analytics tools that use anonymised or aggregated data.

We will never share your data without a lawful basis.

5. Data retention

We retain personal data only for as long as necessary to fulfil the purposes outlined above, or as required by law. Contact form data is retained for up to 24 months and then securely deleted.

6. Cookies

Our website uses cookies, small text files stored on your device. We use only the following types:

Strictly necessary cookies

Required for the website to function (e.g. cookie consent preference). These cannot be disabled and do not require consent under GDPR.

Analytics cookies (optional)

Used to understand how visitors interact with our site (pages viewed, time on site). These are only activated if you provide consent via the cookie banner. All data is anonymised or aggregated.

You can change your cookie preferences at any time by clearing your browser cookies and revisiting our site, at which point the consent banner will reappear.

7. Your rights

Under UK GDPR, you have the right to:

Access, request a copy of the personal data we hold about you.
Rectification, ask us to correct inaccurate data.
Erasure, ask us to delete your data ("right to be forgotten").
Restriction, ask us to limit how we use your data.
Objection, object to processing based on legitimate interest.
Data portability, request your data in a machine-readable format.
Withdraw consent, at any time, without affecting prior processing.

To exercise any of these rights, email us at hello@tractiontactics.com. We will respond within 30 days.

8. Third-party links

Our website may contain links to external sites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. However, no method of transmission over the internet is 100% secure.

10. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

11. Complaints

If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk.