NAD⁺airX ®
End-to-end brand creation and Shopify build for a patent-pending luxury therapeutic inhaler, from logo design and branding guidelines to a fully functional e-commerce store launching April 2026.
The Challenge
A groundbreaking product without a brand or digital home
NAD⁺airX® is a patent-pending inhalable nutraceutical technology, a luxury therapeutic inhaler delivering efficacious dry compounds and coenzymes through a sleek, discreet, and non-invasive device. The science was solid, but the product had no brand identity, no visual language, and no way to reach its target market.
The founder, Erin Lee, needed a complete brand-to-market solution: a premium identity that communicated luxury, science, and trust; branding guidelines to maintain consistency across all touchpoints; a fully functional e-commerce platform to sell directly to consumers; and a robust lead capture system to nurture prospects and convert interest into sales from day one.
With a launch date of April 2026, the entire brand ecosystem, logo, visual identity, website prototype, production Shopify store, and integrated lead capture infrastructure, needed to be designed, built, and refined within a tight timeline without compromising on quality.
Our Solution
From blank canvas to luxury health-tech brand
We partnered with Erin Lee to build the NAD⁺airX® brand from the ground up. Starting with deep-dive discovery sessions, we defined the brand's positioning at the intersection of luxury wellness, cutting-edge science, and accessible health technology.
Our design team created a distinctive brand identity, including the NAD⁺airX® logo, colour palette, typography system, and comprehensive branding guidelines, ensuring a cohesive, premium feel across every customer touchpoint from packaging to digital.
We prototyped the website first as a high-fidelity design to validate the user experience and messaging hierarchy, then translated it into a fully custom Shopify store. The site communicates the science behind NAD+ supplementation, showcases the product's precision delivery system, and drives conversions through a seamless purchase flow.
Beyond the storefront, we developed and implemented a bespoke lead capture solution with custom API integration, connecting the Shopify platform to third-party marketing and CRM tools. This ensures every enquiry, sign-up, and pre-launch registration is captured, segmented, and routed automatically, giving NAD⁺airX® a data-driven sales pipeline from launch day.
Every element, from the hero section to the science explainers to the checkout and lead capture flows, was crafted to build trust with health-conscious consumers and position NAD⁺airX® as a premium, credible brand in the nutraceutical space.
Key Features
What makes it exceptional
Full Brand Identity
Logo, colour palette, typography, and comprehensive branding guidelines designed from scratch to convey luxury, science, and trust.
Shopify E-Commerce Build
A fully custom Shopify store with seamless product pages, cart, and checkout, optimised for conversions and mobile shopping.
Lead Capture & API Integration
Bespoke lead capture solution with custom API development, connecting Shopify to third-party CRM and marketing platforms for automated prospect nurturing.
Science-Led Content
Educational sections explaining NAD+, cellular energy, DNA repair, and longevity, building credibility and informing purchase decisions.
Premium Visual Design
Dark, luxurious aesthetic with teal accents, cinematic imagery, and sophisticated layouts that match the product's positioning.
Launch-Ready Platform
Complete e-commerce infrastructure ready for the April 2026 launch, including product listings, payment processing, shipping, and integrated lead pipelines.
"Traction Tactics took our vision for NAD⁺airX®️ and turned it into a reality. From the logo and brand guidelines to a stunning Shopify store, they delivered everything we needed to launch with confidence. Their attention to detail and understanding of our premium positioning was spot on."
See it in action
This project is live and serving real users every day. Take a look around and see the quality of work we deliver.
Visit NAD⁺airX ®Inspired?
Want something like this?
Whether you need an exact replica, something inspired by this project, or a completely different solution, we'd love to hear your idea. Every great project starts with a conversation.
Our Promise
Free consultation with zero obligation. We'll listen to your idea, share honest advice, and only proceed if we're genuinely the right fit.
Quick Response
One of our co-founders will personally respond within 24 hours, not a sales team, not a chatbot, a real person who actually builds things.