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    Case Study, SEO Tool

    SEO Crawl Metrics

    An enterprise-grade SEO crawler for technical audits, sitemap generation, robots.txt management, and structured data validation, all in one cloud-based platform.

    500+
    Free URLs
    6-in-1
    SEO Tools
    Cloud
    Based Platform
    Real-time
    Recommendations

    The Challenge

    Technical SEO tools were expensive, complex, and desktop-bound

    Digital marketers and agencies need powerful crawling tools to audit websites, find broken links, validate structured data, and generate sitemaps. But the leading tools, Screaming Frog, Sitebulb, DeepCrawl, are either desktop-only, expensive at scale, or overwhelming for less technical users.

    There was a clear opportunity for a cloud-based SEO crawler that rivalled desktop tools in power but ran entirely in the browser with zero installation. It needed to be fast, accurate, and accessible to both technical SEOs and marketing generalists.

    We also saw a gap for built-in tools that other crawlers treat as separate products: robots.txt builders, schema/structured data validators, and XML sitemap generators, all in one unified platform.

    Our Solution

    A complete SEO toolkit in the cloud

    SEO Crawl Metrics was built as a comprehensive, cloud-based SEO platform that combines deep website crawling with a full suite of technical SEO tools, all accessible from any browser with no installation required.

    The core crawler can process unlimited pages, uncovering broken links, redirect chains, duplicate content, missing metadata, and canonical issues. Results are presented with actionable, prioritised recommendations ranked by impact.

    Beyond crawling, we built an integrated suite of tools: an XML sitemap generator, a visual robots.txt builder and validator, and a schema/structured data builder that supports JSON-LD with real-time preview of rich results.

    Project management features let users organise crawls, track progress over time, and compare historical audits side-by-side. Detailed PDF and CSV reporting makes it easy to share findings with clients and stakeholders. The platform offers a free tier with 500 URLs to get started.

    Key Features

    What makes it exceptional

    Deep Website Crawling

    Crawl unlimited pages to find broken links, redirects, duplicate content, thin pages, and missing metadata.

    SEO Error Detection

    Automatically flag critical issues like missing titles, canonical errors, and Core Web Vitals problems.

    XML Sitemap Generator

    Generate and export valid XML sitemaps that sites can reference for optimal search engine discovery.

    Robots.txt Builder

    Visual editor to build, edit, and validate robots.txt files with real-time testing and previews.

    Schema & Rich Snippet Builder

    Create, validate, and preview JSON-LD structured data for rich search results and knowledge panels.

    Historical Audit Comparison

    Track crawl results over time and compare audits side-by-side to measure improvement.

    Built With:
    ReactNode.jsPostgreSQLCloud Crawling EngineREST APIPDF GenerationJSON-LDTailwind CSS

    "We switched from Screaming Frog to SEO Crawl Metrics and haven't looked back. The cloud-based approach means our whole team can access audits, and the integrated schema builder saved us buying yet another tool. Brilliant work."

    David Pearson
    David Pearson
    CEO, Meridian Group

    See it in action

    This project is live and serving real users every day. Take a look around and see the quality of work we deliver.

    Visit SEO Metrics

    Inspired?

    Want something like this?

    Whether you need an exact replica, something inspired by this project, or a completely different solution, we'd love to hear your idea. Every great project starts with a conversation.

    Your data is safe, we never share it. Response within 24 hours.

    Our Promise

    Free consultation with zero obligation. We'll listen to your idea, share honest advice, and only proceed if we're genuinely the right fit.

    Quick Response

    One of our co-founders will personally respond within 24 hours, not a sales team, not a chatbot, a real person who actually builds things.

    Prefer to chat?

    Drop us an email:

    hello@tractiontactics.com

    Or call us:

    01730 887680

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